After the new winter, NFTs and digital collectibles are seeing a resurgence in their prevalence. So, exactly what motivates individuals to invest in NFTs? According to a recent study, NFT investors typically purchase NFTs for their utility and potential for long-term profit. Therefore, it may be beneficial for the NFT marketplace for digital collectibles to offer the user a tangible benefit. The study indicates that utility is the most important factor, despite the fact that interest in technology, social good, and community involvement all play a role.
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